{"id":1595,"date":"2023-07-13T15:19:01","date_gmt":"2023-07-13T15:19:01","guid":{"rendered":"https:\/\/www.vivesco.co\/?p=1595"},"modified":"2023-07-13T15:19:01","modified_gmt":"2023-07-13T15:19:01","slug":"arquitectura-e-identidad-de-marca","status":"publish","type":"post","link":"https:\/\/www.vivesco.co\/en\/arquitectura-e-identidad-de-marca\/","title":{"rendered":"ARQUITECTURA E IDENTIDAD DE MARCA"},"content":{"rendered":"<p class=\"wp-block-paragraph\">No hay una segunda oportunidad de dar una buena primera impresi\u00f3n<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando un espacio corporativo transmite de forma coherente y s\u00f3lida los valores de la marca (partimos de la base de que esos valores existen y est\u00e1n claramente definidos) tienen una incidencia directa en la atracci\u00f3n y retenci\u00f3n del talento y en la proyecci\u00f3n de una imagen positiva de esa organizaci\u00f3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Un edificio corporativo es, en muchas ocasiones, el primer impacto que una persona tiene de esa empresa. En general es el elemento m\u00e1s representativo de la identidad de marca que se quiere transmitir lo que lo sit\u00faa como uno de los elementos que componen la identidad m\u00e1s estable a lo largo del tiempo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">VIVESco First Class Investments recomienda hoy:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Edificio comercial (usos m\u00faltiples, oficina, salud, etc) en una ubicaci\u00f3n espectacular del emblem\u00e1tico barrio Alto Prado, en la ciudad de Barranquilla, capital de la Costa Caribe colombiana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Principales atributos de la edificaci\u00f3n:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Simplicidad.<br>Transparencia.<br>Uso de l\u00edneas.<br>Espacios abiertos y grandes ventanales.<br>Asimetr\u00eda intencionada.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El lote mide 763 m2 y el \u00e1rea de construcci\u00f3n total de los 4 pisos es de 2.409 m2, los cuales se distribuyen as\u00ed:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3tano de parqueaderos y \u00e1rea de bodegas<br>Primer piso de locales comerciales con amplia vitrina a la calle<br>Segundo piso para oficinas o consultorios m\u00e9dicos<br>Tercer piso tambi\u00e9n oficinas<br>Cuarto piso terraza<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con cimentaci\u00f3n y estructura para construir 2 pisos adicionales: un 5o. y 6o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3tano de parqueaderos con capacidad para estacionar 27 veh\u00edculos<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">5 parqueaderos exteriores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Disponible para arriendo y venta, si deseas mayor informaci\u00f3n de esta propiedad, no dudes en contactarnos: 3157055648<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8908-1024x683.jpg\" alt=\"\" class=\"wp-image-1597\" srcset=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8908-1024x683.jpg 1024w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8908-300x200.jpg 300w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8908-768x512.jpg 768w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8908-1536x1024.jpg 1536w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8908-2048x1365.jpg 2048w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8908-18x12.jpg 18w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8908-1x1.jpg 1w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8934-1024x683.jpg\" alt=\"\" class=\"wp-image-1598\" srcset=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8934-1024x683.jpg 1024w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8934-300x200.jpg 300w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8934-768x512.jpg 768w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8934-1536x1024.jpg 1536w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8934-2048x1365.jpg 2048w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8934-18x12.jpg 18w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8934-1x1.jpg 1w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8936-1024x683.jpg\" alt=\"\" class=\"wp-image-1599\" srcset=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8936-1024x683.jpg 1024w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8936-300x200.jpg 300w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8936-768x512.jpg 768w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8936-1536x1024.jpg 1536w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8936-2048x1365.jpg 2048w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8936-18x12.jpg 18w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8936-1x1.jpg 1w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8950-1024x683.jpg\" alt=\"\" class=\"wp-image-1600\" width=\"840\" height=\"560\" srcset=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8950-1024x683.jpg 1024w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8950-300x200.jpg 300w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8950-768x512.jpg 768w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8950-1536x1024.jpg 1536w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8950-2048x1365.jpg 2048w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8950-18x12.jpg 18w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8950-1x1.jpg 1w\" sizes=\"auto, (max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8951-1024x683.jpg\" alt=\"\" class=\"wp-image-1601\" srcset=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8951-1024x683.jpg 1024w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8951-300x200.jpg 300w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8951-768x512.jpg 768w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8951-1536x1024.jpg 1536w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8951-2048x1365.jpg 2048w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8951-18x12.jpg 18w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8951-1x1.jpg 1w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8971-1024x683.jpg\" alt=\"\" class=\"wp-image-1602\" srcset=\"https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8971-1024x683.jpg 1024w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8971-300x200.jpg 300w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8971-768x512.jpg 768w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8971-1536x1024.jpg 1536w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8971-2048x1365.jpg 2048w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8971-18x12.jpg 18w, https:\/\/www.vivesco.co\/wp-content\/uploads\/2023\/07\/1L1A8971-1x1.jpg 1w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>","protected":false},"excerpt":{"rendered":"<p>No hay una segunda oportunidad de dar una buena primera impresi\u00f3n Cuando un espacio corporativo transmite de forma coherente y s\u00f3lida los valores de la marca (partimos de la base de que esos valores existen y est\u00e1n claramente definidos) tienen una incidencia directa en la atracci\u00f3n y retenci\u00f3n del talento y en la proyecci\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1596,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vivesco"],"_links":{"self":[{"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/posts\/1595","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/comments?post=1595"}],"version-history":[{"count":1,"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/posts\/1595\/revisions"}],"predecessor-version":[{"id":1603,"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/posts\/1595\/revisions\/1603"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/media\/1596"}],"wp:attachment":[{"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/media?parent=1595"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/categories?post=1595"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.vivesco.co\/en\/wp-json\/wp\/v2\/tags?post=1595"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}